Tips for a viral video on youtube
A viral video comes out on YouTube, please!
YouTube is nowadays a kind of visual entertainment
encyclopedia. We resort to this channel for everything and for nothing. After a
decade of existence, YouTube has already proved that it has come to be at the
mercy of content capable of covering almost all types of messages. In this
sense, there are already many professionals and companies connected to this
multimedia infrastructure, not to mention the individuals who connect to the
channel to show and publish video content. In fact, it is on YouTube that most
people look for information on different topics: from watching a video clip to
explaining how to treat a bonsai or make African braids or cook swordfish or
prepare for the first one. mountaineering day or just see the summary of the
nine o'clock soap.
It seems simple, for those who are on the other side of the
screen watching the videos that others have posted on the channel. Amazingly
simple, but for those who are on this side to publish content it is not so easy
to collect the laurels of a good job. Of course, anyone can post a video on
YouTube but it is also true that it is very difficult to achieve great success
and make a video famous and full of subscribers.
But what is a viral video?
Viral videos are those that, in a matter of hours, are
viewed by thousands of people in a certain country or even worldwide. Sometimes
just a funny situation, shot at the right time, other times the video is
planned to be as creative as possible. It doesn't have to be funny to be viral,
that's the trend but a viral video can be linked to a protest or even a
tragedy. What matters is the speed with which it is famous, like a virus
spreading over the Internet. This tool can be very useful for artists, singers,
musicians, etc., who are looking to gain prominence. But it can also be a good
business opportunity for your company! If you’ve already realized that making a
video and putting it online on the Internet isn’t enough, you understand that
you need to improve your techniques to make it salable, it remains for you now
to take note of our tips. Good luck!
1. Make a Marketing Plan
Make a small Marketing Plan for your video. It may seem like
an exaggeration but if you have the courage (and the time necessary) to do it,
you will realize that the results will be almost immediate.
2. Understand how videos go viral on the Internet
After all, what does it take for a video to spread quickly
on the Internet? You need to have been in the right place at the right time or
have had a good idea. And then a little push is needed:
Post the video on Twitter and Facebook too.
Publish to Reddit (link aggregator).
Publish Hacker News (news aggregator).
Ask friends to disclose.
Email the video to bloggers and others who are interested in
increasing the audience and advertising revenue with your idea.
3. Have a good and strong idea
Part of the success of a video comes from its ability to
entertain. Ideally, it should be a universal idea that appeals to as many
people as possible, so don't focus on something that a niche consumer will
like. On YouTube, that doesn't work. Think of your best client, the worst, your
aunt, the barber, the treasury colleague, your son, the insurance salesman, the
family doctor ... and "bring them together" before publishing
anything! The content of your video should please everyone, even if some may
like it more than others. This is the idea behind sharing, if it pleases a
large number of people, there is a greater chance that it will be shared.
4. Prepare interesting and original content
Try to be original, creative and add a little interest,
grace, and information. The content of the message that passes on to people must
be relevant, especially if you are going to comment or evaluate a product /
service, website, program, game, etc. Do a lot of research before making the
video, write a script, the script of what you are going to say and show, and:
Be different, even if you are going to talk about a common
subject.
Personalize, chat with whoever is watching the video
because it instigates comments and gives the impression that they are
establishing a friendship.
Follow an editorial line, for example, if you are going to
make a humorous video, get your customers used to videos in that sense because
that is what they will expect from your company on YouTube.
5. Make a quality video
If your video isn’t quality enough, leave it alone. Do not
publish videos without quality but imposing quality on a video does not
necessarily imply that you have to go and buy a professional camcorder.
Sometimes investing in a tripod to improve the stability of the video and
improve the lighting in the room, may suffice. In fact, the vast majority of
smartphones already have cameras capable of filming with high quality.
6. Tell a story
In addition to being creative, interesting, and with
technical quality, your video must tell a story to be viral. The entertainment
world is made up of stories. Tell your company too.
7. Create a short video
Note that the first thing people do when viewing a list of
videos they can watch is to see and compare their durations. And, contrary to
what you might think, they don't prefer longer videos. If you have 10 minutes,
probably a few people will attend. As a rule, two minutes is ideal. Short videos
are more shared. Do not forget.
8. Place a watermark on the video
You can also use a logo and insert it in your video. It is
an excellent opportunity to create a brand that is always visible in your video
to draw the attention of potential consumers to the quality and editorial line
of your business. We suggest a simple transparent mark in the lower right
corner, as it is the place where people are already used to looking to see the
logos and other indications of ownership.
9. Use a catchy title
The title is also very important in a video because it
arouses the interest to view (or not) the recording. Don't be too hasty: take
note of several options for your title and see which one is best, advising
yourself, if possible, with colleagues, family, and friends. The title is your
company's biggest opportunity to get more views. Great content is useless if
the title doesn't get people to click on the video. In addition to attracting
attention, the title helps search engines find the video if someone searches
for it. Here are some examples:
Questions. Example: "Did you know that with our
services you can reduce your expenses with a computer park by 50%?"
Curiosities. Example: “10 ways to become a leader”.
Fear. Example: "Can you trust your accounting
department?"
Solutions. Example: “Guide for hiring senior staff”.
Famous personalities. Example: "What we learned from
Steve Jobs".
Troubleshooting. Example: “The 3 best ways to make
lunchtime profitable”.
Rhetorical questions. Example: "You know that an
effective antivirus can protect your computer for more than two years".
Lists. Example: “20 tips for creating successful YouTubevideos”.
10. Make the video description
As important as the title is the description of the video.
Invest in it because it is the only way for someone to find your video on
YouTube. Make a structured description of your content, with links to
related topics, following our suggestions:
Short description of what the video is, in less than 140
characters: what you want to demonstrate, what image you want to show, and who
you want to achieve.
Links to reference sources.
The organization of the video.
Correct category and best suited to your video.
Tags that your users would look for in your video.
11. Use a flashy thumbnail
A thumbnail is an image that appears to the person who
searched for your video and who will judge whether or not you want to see your
video based on three pieces of information: thumbnail, title, and description.
So, create a nice thumbnail, it is the best way to get people's attention.
These images are usually the most representative part of your video, associate
yours with a flashy phrase or short text. But don't abuse the text, remember
what people want to see in the image. That is why…
Be representative.
Create a clear and simple image, do not pollute it with many
elements.
Always customize your thumbnail, it is your chance to
attract more visitors.
12. Use a good video editing program
It is true that you can do almost anything directly on
YouTube, but that does not prevent you from taking a step forward and investing
in your work, not least because the idea is to convey an image of
professionalism, right?
Most editing software has the option to stabilize the video
and therefore increase the quality of the footage even more, but you can also
use, for example, Sony Vegas, Final Cut Pro, Adobe Premiere, and iMovie for Mac.
These programs have costs and they are not easy to use, so consider their use.
Ideally, start doing it after you've had some success on YouTube.
13. Post the video earlier in the week
Audience studies say that the idea is to publish a video on
YouTube on a Monday or Tuesday. And do it early in the morning. People watch
YouTube videos more when they’re at work. Publish your video at the
beginning of the week and let it gain views for the remaining days. If you have
to choose between Monday or Tuesday, choose Tuesday because on Monday most
people take the opportunity to read emails accumulated after the weekend break.
But make sure there are no major events or events scheduled for that day.
14. Find out who might be interested in your video
See what kind of company, organization, or person may be
interested in your video and take advantage of it for your own business or your
own idea. Put in your video all the brands that may be directly or indirectly
exposed in your video, music, application names, etc., and send an email to all
these companies asking for the disclosure of the same. Some will disclose.
15. Ratings and Ratings
Every time a person clicks on the taste of your video, it
scores a point! This will make it appear more often in the search and make it
appear on the YouTube trending list, among other advantages. Remind the user,
at the end of the video, that they can evaluate the quality and content of the
video by clicking on the respective buttons. But don't beg for a taste. Then,
through the ratings, your company can observe the statistics on the video,
comments, likes, and dislikes, etc. Carefully review all of this information.
16. Know what to do when your video is successful
If your video goes viral, you can receive praise and
criticism. It is normal for this to happen simultaneously. Don't be influenced
by negative comments, but be sure to keep an eye out for emails that you will
receive from other sites and the media, and don't forget to put links in the
video to your website, Twitter, Facebook, and other networks.
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