4 Strategies YouTube Creators Should Use in Their Content Marketing Strategy
In the 15 years since YouTube was created, it has not only become the source of millions of videos on everything from education to entertainment but is also the second most popular search engine on the Internet.
It is also a social and video hosting platform. Today, millions of video producers, filmmakers, and content creators use YouTube to promote their products, their brand, or build an audience that can be demonetized. Today I want to share four strategies that you can use as a YouTube creator in your marketing strategy.
1. Social Media
It goes without saying that you should be on all major social media platforms. As visual artists, Instagram and TikTok are likely non-negotiators, with 1 billion and 800 million users, respectively. Facebook is also an obvious choice with around 2.6 billion users. I also recommend Twitter, even if it seems to be reducing its impact. It is becoming more common for creatives not to put their Twitter handle on their website.
But it is not enough just to be on these channels. You need to make maximum use of your video and imagery. Use short clips as teasers for longer videos. Consistency is the key. Establish a routine and rhythm for regularly posting content. Learn how to market to the appropriate social media audience. What you put on Facebook should be different from what you do on Instagram. This is for content creators who manufacture content over a long period of time. If you are a tick creator or something similar, you can put the same video on each platform.
2. Blogging
Blogging may seem like an old form of publicity, but it is still one of the best ways to find a place in Google and other search engines. Many YouTubers only use their YouTube channel as their online presence. From a marketing strategy perspective, this is a mistake. Blogs allow you to not only insert your video content but provide context behind creating it. All those extra words and content are "food" for search engines. feed them!
Create a BTS blog post. Interview artists and staff for your projects. Make sure you use SEO plugins like Yoast or Rank Math. These plugins will analyze your blog posts to ensure that they maximize SEO (such as keyword usage, inbound and outbound links, meta descriptions, etc.).
3. Podcasting
Podcasting has taken away from the popularity of the show that debuted in serial 2015, which, of course, dates much further than podcasting. I started my first podcast in 2007. But Gillette (a popular podcast startup, Reply All, Homecoming, and many forms of more), the recent acquisitions by Spotifai shows that this area is so much higher. Even despite its popularity, podcast downloads and advertising numbers are a small fraction of radio and even TV. This means that there is still scope for development.
As a YouTube creator, you can do podcasts similar to the types of blog posts you create, such as BTS shows and interviews with your cast and crew. Depending on the type of YouTube content you create, your podcast may be an audio version of your YouTube show. This works very well for news and interview-style shows.
Another great show idea is interviewing other popular YouTubers. This accomplishes two things. First, it can give you exposure when your audience shares their episode. Second, it will create content that your customers will be excited to listen to and download.
The good thing about podcasting is that it is easier than ever to start it for free. service like Anchor.FM makes it easy to record and then upload with your smartphone voice memo feature. All major podcast services will handle distribution to major podcatchers (such as Apple, Spotify, Soundcloud, etc.).
4. Collaboration with other YouTubers with large audiences
The last strategy is probably the one that can have the deepest impact. Another is collaborating with YouTubers in the same way as the interview idea. This is a long-standing practice. Large channels such as Freddie W's Rocketjemp (9 million subscribers), or Corridor Digital (8+ million subscribers), often had guest YouTubers on their shows. Collaboration can be as simple as being a DP or editor on a project, or just as important as you are on camera.
Apparently, collaborating with YouTube stars as big as Freddy Wong or the team at RocketJump might be too much of a goal to get, but there are significantly smaller channels you can target. If you have 2,500 subscribers, you may want to collaborate with other YouTube creators with 50,000 to 100,000 subscribers.
Whenever you make this kind of collaboration, it is very important to do two things: get into what your personal objectives are, and make it clear what each of you is contributing and give any credit properly has gone.
Ideally, you will have such a good relationship that you will cooperate as well in the future.
How to find them
I am a huge fan of digital marketing guru Gary Vaynechuk, and have a strategy he often talks about when it is happening in his Instagram DM to reach out to influencers and reach out. He talks about contacting 100, 200, or more affected people with whom you want to work. On YouTube things, if they have an email address in the "About" section, email them as well. However you contact them, make sure that it is clear in your communication that you want to offer your services or whatever you think will be valuable to them.
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