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How to grow a YouTube channel fast : 16 Tips for YouTube Marketing

 

16 Tips for YouTube Marketing  :


What makes a YouTube channel special and what added value does it bring to its viewers? If the answer to these questions is already ready, marketing will be easier. Video marketing requires a lot more channels than just YouTube. We put together some tips for marketing your YouTube channel.




How to grow a YouTube channel fast : 16 Tips for YouTube Marketing



 1. Graphic look of the channel online and offline

If you want to invest in channel branding, you should also invest in a graphic look. For example, business cards, flyers, and stickers, as well as a branded tilter, should be designed to be uniform. In this way, recognizability works for the benefit of the channel.

 

The business card and other print material should include the YouTube name, URL, and channel channels. And has a striking slogan been developed for the channel that can be used in print and even in shirts? A font large enough, a simple design, and easy-to-read text are important things to consider when designing. The same fonts and colors can also be used for blogs and videos.


2. Some profiles

Social media is the best way to grow a channel. For example, Twitter and Facebook can be harnessed for marketing purposes. Instagram is also in heavy use by tubetters and vloggers. Some guarantee instant visibility of videos. Every tweet, status update, and post can result in watching videos. When setting up accounts, it’s a good idea to consider whether it’s a convenient way to market your videos through personal profiles or create your own profiles or pages on your YouTube channel. Of course, you can also link a personal profile to a YouTube channel's profile if you wish.

 

You should take the time to talk to your followers. People appreciate being taken into account. In addition to the comment field for videos, Twitter is a good place to chat. Tweeting and hard-working conversation also show up outside of your own followers. Other users of the site will see the conversations and may well be interested and subscribe to the channel's videos.

 

A Facebook page or group can be used to create a discussion forum for followers. A closed group requires an invitation, allowing the atmosphere to become intimate. An open group, on the other hand, has a lower threshold to join. The advantage of the page is that anyone can like the page and the publications can also be spread outside the immediate audience.

 

In Some, you should also remember to use hashtags. Hashtags help viewers find new ones to follow, and through that, new audiences are lost on the YouTube channel. Hashtags are used especially on Twitter and Instagram. Relevant hashtags are selected for publications so that those who use hashtags can find content that interests them.

 

Viewers can be asked to share videos on Some. With each division, the channel finds new viewers. Sharing can also be rewarded or used as an incentive for competitions.

 

You may also want to actively comment on other YouTube videos. Both the video author and the viewers will then know about the channel. Every time good feedback is given and commented on, the comment gets likes. Likes raise comments in the comments field.


3. Email Marketing

Email lets you send messages directly to followers and let you know about new videos at any time. Email marketing can be formatted as a regular newsletter with news and videos from the last month or week. One email can potentially get plenty of new views for your videos.

 

Emails are complemented by an email signature that contains channel information and links to some channels. Each time you send an email, the channel appears at the end of the message.

 

Also, read our blog posts for newsletters.

 

 

 

4. Youtube ads

Is there an advertising budget for videos? If so, you can create video ads on YouTube through Google Ads (formerly AdWords). Such  True View ads will appear to YouTube users before the video is shown (15-30 second ads, which can be skipped after 5 seconds). When you advertise on YouTube, you only pay for views over 30 seconds, or if your video is shorter than 30 seconds, you only pay for views for the entire promotional video.

 

You can target YouTube ads however you like. The first seconds of a video ad will determine the fate of the ad, as users will only see the end of the ad if they are interested right from the start. You can read more about targeting YouTube advertising on our blog.

 

 

 

5. Youtube video optimization

You can also get more views by optimizing your YouTube videos and adjusting a few settings. You can find more information about optimization in our optimization article.

 

 

 

Search engine optimization

Keywords and phrases improve the search engine visibility of the video and make the video available on Google and other search engines. Keywords should be relevant and reminiscent of searches within a topic. Optimization helps people find a channel. Keywords are used in the title, video description, file name, and video keywords (tags). It’s worth remembering that too many keywords won’t benefit anyone.

 

Capturing preview images

Images have a big impact on search results. You can create a separate preview image for videos and stand out from the crowd with images. You can create a preview image for each video. Fonts should be readable even in small sizes. The image should be associated with the video so that viewers stay on the channel.

 

Embedding videos

You can either allow or block the embedding of videos. Enabling embedding will make it easier to share content on blogs or websites. When someone wants to embed a video, all they have to do is copy the link from  Share. Each embedding spreads the videos more widely.

 

Title

Each title should be striking, descriptive of the content of the video, and include keywords. If the title is not related to the content, the videos will definitely not be watched until the end! Keywords in the title help people find the video, so the best title is captivating and has some keywords in it.

 

Playlists

YouTube Playlist is a customized list of videos. When someone watches one video from the list, they are automatically redirected to the next video. You can create a list from existing videos and direct people to the list instead of a single video, for example.

 

 

 

6. Blogging

Blogging also helps you gain followers outside of YouTube. Every time you write a new blog post, you are more likely to get new traffic from search engines and the traffic will generate Video Views. For best results, append videos to the end of each blog post or to the sidebar. Videos can be attached using YouTube's embed feature. The code is just copied and pasted in the appropriate place!

 

Another help with the blog is  YouTube's subscribe feature. The feature can be found through the  Google Developers channel. So you can add an embedded button to your blog or other pages that allow new website visitors to start following your channel with a single click. If for some reason the poem doesn’t pulse when the blog should be updated, you can always write a blog post based on the videos. This also leads to visitors who are primarily looking for text-based information.

 

Also, commenting on blogs is one way to gain visibility. There are usually two required fields for commenting on blogs. In addition to the name and e-mail, you can mark a web page when commenting. You can paste a channel address here. Commenting, of course, works best on related blogs.

 

In other blogs, the guest pen also helps with video marketing. Some sites and blogs have their own guest pen page. It is always a good idea to check the guidelines for blog posts on the collaboration blog, and the instructions given must be followed carefully so that everyone has a good taste of collaboration in their mouths.

 

Read about writing our blog  and updating the blog. 

 

 

 

7. Forums and social websites

In the forums, you can participate in the discussion whenever the topic is in any way related to the topic of the YouTube channel. By providing quality responses and discussions, forum users take a peek at what the channel has to offer. However, unnecessary spamming should be forgotten. Most forums use a specific nickname to which you can link to the channel. The nickname may well be the same as the YouTube channel name.

 

Reddit is an example of a website where you can upload your own content and find related communities (subreddit). Each community has a different feel, so you should explore them before uploading your own videos. At best, the videos will spread. Users vote on user content, and the publications that get the most votes get a lot of traffic.

 

 

 

8. Kisat

People love races! What would a competition build around a canal sound like with something cool as a prize? The competition will give the channel more visibility and followers. The competition could include, for example, sharing videos on sommelier channels or commenting.

 

You can be creative with the prize. Could at least part of the prize be, say, a mention in the next video or a personal video for the winner?

 

 

 

9. Industry events

This marketing tool requires more investment, at least if the events of interest are abroad. However, appearing at events can be helpful. For example, the Finnish  Tubecon  is a big event for tubers. By participating in the events, you will of course have the opportunity to network with industry players. The events may give birth to awesome patterns of collaboration. At events, you can also hang out with your followers live, which is important for the continuity of the channel.

 

If collaborative patterns catch fire, a group with other YouTube video producers can be a nice way to stay in touch. In the group, you can share your own knowledge and discuss the latest trends on a regular basis. You can set up a group on any channel, as long as it is natural and pleasant for the whole group to use.

 

Speeches at events provide an opportunity to bring out your own expertise. Events related to the topic of the channel are, of course, the best for such expert marketing. For example, if you make videos related to taxation and finances, a suitable event could be related to finances. If you also want to use your speeches to market your YouTube channel, you may want to choose events where your audience reminds you of your channel's audience.

 

If a marketing budget is available, you may also want to consider renting a trade show or event booth. Renting a stall is also an opportunity to network with people interested in the channel. In addition, appearing at trade fairs is an opportunity to gain media visibility.

 

 

 

10. Collaboration videos and brand collaboration

Collaboration is a great way to grow your audience. Co-Videos are two or more parties co-production, which usually also strongly related to the mention of partners and Linking its own channel.

 

Through collaboration, you can also reach the Followers of your partners. One way to implement collaboration videos is to divide the collaboration into several parts. This way, everyone involved in video production can publish part of the entire production on their own channel. Of course, cooperation can also be done without a specific project.

 

Companies are often very open to collaborative ideas. Brand cooperation benefits both parties. Through the videos, the company reaches new target groups, and the tubettaja in turn benefits from the company's marketing machinery and customer base.

 

 

 

11. Leaves

Writing in magazines gives you the opportunity to appear as an expert. Readers worth pursuing are people who belong to the channel’s target group. The channel name must, of course, be mentioned with each entry. To publish articles, you need to find a magazine that fits the content produced by the channel. It’s easier to get readers to watch videos if they’re already interested in the topic already. The local newspaper also has the opportunity to market the channel. Reporters are constantly looking for stories and interviewees.

 

 

 

12. Podcast

The podcast makes it possible to reach a new audience. In addition, the podcast provides additional content for existing followers. The topic of the podcast may be close to the topics of the YouTube channel. For example, if you describe your workout tips and moves, you can supplement your videos with a podcast that covers the latest exercise trends, workouts, and diets. Podcasts naturally mention the name of the YouTube channel and encourage listeners to subscribe to the channel’s videos.

 

 

 

13. Workshops and webinars

The YouTube channel should profile itself as an expert in its field. The workshop helps with profiling. For example, a vlogger describing makeup tutorials could organize a makeup workshop. After the workshop, participants are sure to look for makeup guidance on the channel the next time they need help.

 

A webinar is a great way to brand your channel. The webinar develops conversations with followers and networking with influencers. The webinar actually offers much the same benefits as a traditional workshop, but when the event is online, it is more accessible. At the end of the webinar, you can answer the participants ’questions and thus strengthen the relationship with the followers.

 

 

 

14. Regularity

The more videos, the more routes there are to the channel, and the more search results the channel will show. Regular video publishing is important. If you post from time to time and when it hurts, Followers will quickly disappear. Regular and consistent content production also has a positive impact on follower numbers in the longer term.

 

 

 

15. Trendy Youtube tags

You often come across the word tag on YouTube. The best friend tag  or  5 questions tag are examples of video topics flickering on YouTube. Tags are keywords that can be attached to a video during the optimization phase. Certain keywords, or tags, trend in the videos of several tubers at the same time, and many publish videos under the same tag and in the same style. Grabbing the tag trend will help bring more audience to your channel when viewers are looking for videos that have the tag mentioned. When a viewer finds one video with a tag and watches it, other similar videos will also appear in the sidebar. Also worth noting is that you should use the same basic tags from time to time in your videos, even if some keywords are momentarily trendy. It’s easier for users to find multiple videos from the same author when they use the same keywords.

 

 

 

16. Q&A videos

It is important to maintain a conversational connection with the subscribers of the channel. A good way to get viewers excited and discuss is Q&A. Viewers post questions and the channel administrator responds with a video. Often, questions are left in the YouTube comment box, but nowadays you can also see a lot of styles that combine several different Finnish channels. Followers can ask, for example, on Snapchat and the tubettaja answers on video.


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