5 Reasons to Do YouTube Video Advertising

 Until a few years ago, the use of video in digital marketing was questioned by marketers, as slow network connections and the very limited ability of smartphones to display video material limited its capabilities. Because of this, the video was largely missed by website visitors.

As technology advances, video has become a very effective way to communicate online and its use has exploded:

• Currently, 70 hours of video are uploaded to YouTube every minute of the day.

• YouTube watches 4 billion hours of videos every month.

With YouTube Video Marketing, you get your videos in front of a larger audience and you can target your audience to exactly the audience you want. So you can reach more people with a more specific message.

Here are 5 benefits that videos and YouTube marketing bring:

1. Video conveys emotion

The sounds and views of videos convey emotion and message better than any other form of content. Video ads move their viewers far more than just text or image ads.

2. Video is an additional way to reach your customer

The mere fact that we humans learn in different ways - by reading, seeing, hearing, and doing - means that video reaches a different audience than your textual content. In the video, the message is also conveyed on several levels and thus the delivery of the message is more efficient.

Google video advertising is not limited to www.youtube.com, but also appears on the Google Display Network. Google's display network reaches 98% of Finnish Internet users.

YouTube marketing lets you reach people on different devices and places. Watching a video while sitting in a coffee shop in the city is a very common way to kill time, and if by chance the video advertises discount sales of new spring shoes at a nearby store, the coffee shopper’s next destination may change.

3. You only pay when the video is actually watched

Although YouTube in-stream videos that run as ads on top of the actual video will start automatically, as an advertiser, you won't have to pay anything for this unless the user watches your video for at least 30 seconds.

The five required seconds before a user can watch the video they are looking for are free for the advertiser. Make sure your videos convey your brand’s message as effectively as possible in the first 5 seconds.

4. Videos are much more than just commercials

The use of the video should not be limited to advertising on YouTube.

1. You can build your own channel on Youtube with videos.

2. You gain visibility on social media.

3. Your video may go viral and get a huge amount of “free” visibility.

4. Good videos have also been proven to increase a website’s conversion rate - in other words, a video on a website increases sales.

YouTube video advertising is measurable

The best thing about digital marketing is its measurability and targeting. All the benefits of digital marketing also apply to videos. You can calculate the effectiveness of your video ad campaign from the click from your AdWords video campaign to the final purchase contact on your website.

Finally

The more people’s reasons for buying have been researched, the clearer it has become that emotions are the biggest factor in a buying decision. Although a person often justifies a purchase for himself by being sensible, before that the purchase decision has already been made for emotional reasons.

Video is a very effective way to appeal to emotions and thus get the message across. When you invest in a video, be sure to also invest in getting the video in front of your target audience.

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